SEO is short for “search engine optimization.” To put it simply, SEO is any action taken that is meant to better optimize or improve your website’s performance in organic search results. The end goal of SEO is usually to get a website to rank in the #1 spot on search engines like Google, or at least on the first page.
- Project brief: Define client information & business goals
- Audience Research: Use ad tools to identify audience.
- Competitive Analaysis: Define competitors in SMM platforms.
- Social Audit: Create baseline for current social performance.