Pay-per-click, also known as cost per click, is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines.
- Project brief: Define client information & business goals
- Keyword research: Define potential target keywords.
- SEO audit: Create current baseline for SEO.
- Competitive analysis: Define SEO competitors.